Learn what Twitch influencer marketing is and the reasons why this strategy works as well as it does.
Twitch is home to 140 million unique visitors tuning in to their favorite video game live streaming sessions each month. At any given point in time, over 107,800 live Twitch broadcasts are taking place. This means your favorite video game is probably being broadcasted right now.
Twitch caters to a young audience. Here’s a complete age breakdown for your reference:
| Age Range | Percentage |
| 18-19 | 9% |
| 20-29 | 41% |
| 30-39 | 29% |
| 40-49 | 15% |
| 50+ | 5% |
Only 5% of the people on Twitch are 50+, whereas a majority fall under the age range 20-40 – which makes it a brilliant opportunity for business owners to promote their products and services by reaching out to and collaborating with influencers on Twitch.
But what exactly is Twitch influencer marketing? That’s what we’ll be discussing throughout the blog post.
What is Twitch Influencer Marketing?
Twitch influencer marketing’s only difference from regular influencer marketing campaigns is that on Twitch the influencer promotions will be in the form of a live video – as you’ll find your Twitch influencers promoting your brand’s products or services on their broadcast.
These days, people are crazy about gaming. And while you may be wondering if you should tap into Twitch influencer marketing or not, especially if your product or service don’t belong to the gaming niche, we’d advise you to only go for it if your products or services are closely related to gaming.
For example, if you sell beauty products, then you should avoid running Twitch influencer marketing campaigns. But, if your products involve T-Shirts (related to movies or gaming) or gaming headsets, then Twitch influencer marketing can turn out to be a game-changer.
Following are the reasons why influencer marketing on Twitch is turning out to be extremely beneficial for businesses:
- Exponential Growth Rate – Twitch’s growth rate is impressive. Back in 2016, Twitch was home to 645,000 daily concurrent viewers. Fast forward to 2021, the number stands at 2.5 million. That’s crazy.
- Live Promotions – Unlike other platforms, Twitch influencer marketing is real-time. This means that when you collaborate with influencers, they will be adoring your products or services via live stream – rather than just adding a post or two across their social media handles. And when their audience sees them recommending your products or services live, your product will be the center of attention.
- Deeper Connection – Twitch is a highly engaging platform – where gamers or people who love gaming tune in to their favorite content creators or broadcasters on a regular basis. Their followers see them live playing their favorite games every day. They are already connected to them on a deeper level – which means when these influencers promote your products or services it’ll seem like a personal recommendation to their followers.
Conclusion
Twitch, to everyone’s shock, has turned out to be one of the most popular social media platforms – one that people simply can’t get enough of. And, with the gaming world growing at an exponential pace, the consistent exponential growth of this platform is inevitable.
So, what are you waiting for?
Plan your Twitch influencer marketing campaigns today!