With more than 2.56 billion monthly active users, YouTube is the second most visited website on the internet. Approximately one billion hours of content are watched every single day on YouTube.
This means – if there’s any place we can guarantee where your target audience is hanging out, it’s YouTube. Whether you are a business owner, C-level executive, or marketing executive, if you want to promote your business and its products and services, YouTube is an absolutely incredibly promising platform.
While many brands publish high-quality video content on YouTube to promote their products and services, you may end up having to spend a world full of time and effort to organically grow your YouTube channel. But, if you choose to run YouTube paid ad campaigns you’ll find that the platform is incredibly competitive.
Amidst this fierce competition, a smart way to promote your brand is by strategically tapping into a YouTube influencer’s well-established following. With influencer marketing being one of the hottest digital marketing strategies, you can bring together the best of both worlds by reaching out to and collaborating with YouTube influencers in your niche.
Throughout this blog post, we’ll shed light on:
- What is YouTube Influencer Marketing?
- What Makes YouTube One of the Best Social Media Platforms to Run Strategic Influencer Marketing Campaigns?
What is YouTube Influencer Marketing?
With YouTube being one of the most popular platforms, brands can reach out to and collaborate with YouTube creators to promote their products and services. The process of brands collaborating with YouTube creators to promote their products and services via strategic campaigns is called YouTube Influencer Marketing.
For example, Felix Kjellberg (PewDiePie) is one of the most popular YouTubers – with over 111M subscribers (as of this writing.) He’s well-known for playing games and a majority of his subscribers include gamers – who game development companies like Ubisoft, Rockstar Games, and many more would love nothing more than to target.
Now, let’s say you are the marketing head at Ubisoft. If you have a new game coming out in four-five months, you’d want to promote it as much as possible to get as many pre-orders as you can. To do so, what you can do is reach out to and collaborate with gaming influencers like PewDiePie, VanossGaming, Markiplier, and a slew of others to promote your upcoming game.
Here’s what the collaboration process may look like:
When you connect with these influencers, you can build strategic campaigns – which may involve working directly with these influencers to build results-driven YouTube video campaigns that either one or both parties may publish on their channels. Or it may also involve these creators mentioning your game in one of their videos. And when their followers see their favorite influencers promoting your game in one of their videos, you’ll be creating buzz around it. At the same time, you’ll see their followers hopping onto your website or searching about your game, helping you get as many pre-orders as possible to achieve what you set out to accomplish.
And that’s how YouTube influencer marketing works. YouTube is genuinely one of the best social media platforms for influencer marketing campaigns. But if you are somewhat uncertain about whether YouTube is the right fit for your influencer marketing campaigns, allow me to help you understand what sets YouTube apart from the rest.
What Makes YouTube One of the Best Social Media Platforms to Run Strategic Influencer Marketing Campaigns?
As you may already know, Google owns YouTube. It’s one of the most popular social media platforms used by millions of people every single day. Personally speaking, there’s never been a day in my life when I didn’t watch a YouTube video within an hour of waking up.
And while you can always tap into other platforms like Instagram, Facebook, LinkedIn, and many more, you may find yourself wondering:
“Why exactly should I use YouTube for my
influencer marketing efforts?”
First, to prove our point, allow us to share a few statistics related to the use of video:
- Over 68% of YouTube users have claimed that YouTube videos have significantly contributed to their decision-making process.
- 78% of people watch video content every single week.
- 86% of businesses use video as a marketing tool.
- Viewers can retain about 95% of a video’s message – whereas when it comes to text, the number stands at a disappointing 10%.
- Nearly 50.9% of B2B decision-makers utilize YouTube for research.
- About 92% of internet users consume YouTube content every week.
- Every one in three baby boomers heads over to YouTube to get to know more about a product or service.
The list of relevant statistics can go on and on.
Video content is powerful. And YouTube is one of the most popular video platforms on the internet.
So – it’s a no-brainer that you should tap into the power of video to run strategic influencer marketing campaigns. And while YouTube is a video-driven social media platform, the real reason why YouTube Influencer Marketing works as well as it does is because of how our brains have been hotwired to react to video content – especially when compared with other forms of content.
Conclusion
If there’s one thing I can say without having any second thoughts it’s that YouTube has aged well. After Google acquired YouTube, the platform has reached unbelievable heights.
Whether you run a leather bags store or a SaaS company or a digital marketing agency, your target audience is already watching videos on YouTube. What you need to find are the creators they are tuning in to, and then you can reach out to and collaborate with them to engage their subscribers, who BTW are your prospects.
As good as YouTube is, if you want to run results-driven influencer marketing campaigns, you need to build and implement a fool-proof strategic plan. And with years of experience under our belt, our team of MoreInfluence experts would love nothing more than to work with you, help create the strategy, and execute the process on your behalf.
So, what are you waiting for?
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