Is your business on TikTok? As one of the leading social media platforms, TikTok is still fairly new and still growing rapidly. That means businesses can reach tons of new audiences and customers through real visibility, engagement on the platform and with right TikTok marketing tactics.
While it’s a viable marketing opportunity, you can’t get far unless you have a plan in place. That means having a TikTok hashtag strategy that will get you in front of the right people.
With over 66 million U.S. users, using TikTok is one of the fastest ways to get noticed. If the content you develop reaches the right audience, you can find and grow an organic and authentic audience, your engagement rates become higher, and your business stays relatable.
What is a TikTok hashtag strategy?
As a business, you likely have different strategies that drive your marketing campaigns. TikTok should be part of your social media strategy, and part of your TikTok influencer marketing strategy should involve hashtags. TikTok hashtags help in categorizing your content so your audience can find and follow you.
Using hashtags as part of your TikTok marketing growth strategy makes sense. Here are a few reasons why hashtags matter:
- Visibility
While people used to think that TikTok was only for dancing, it’s since expanded far beyond that (but by all means, get down if you want to!). Your content is seen by new people who like your authenticity or what you have to say. Using the right hashtag puts you in front of the right people who align with what you have to offer. - Engagement
When people see you and like what they see, your engagement becomes a huge factor in driving traffic to wherever you want them to go. The more engagement and responses, the faster you’ll start building a following, which positions you as a thought leader. - Understand your competition
Specific hashtags help you figure out what the competition is doing and how they use their hashtags. You may find additional competitors you never knew about. This also helps in crafting campaigns that better align with the industry. - Ideas for content
Hashtags are great for seeing what types of content are being used by others, to give your TikTok influencer marketing team a few ideas on what they can do to stay relevant and top of mind. This could also give your team inspiration on how your brand should be positioned and how you can add more value to your audience. - Locate partners and influencers
If you’re looking for influencers to help boost your brand, this is a great way to find them. Creating a list of relevant hashtags and then watching to see who’s popular in that niche helps make sure you’re reaching out to influencers that are aligned with your brand values. - Trends
Hashtags are good for finding the latest trends that may be advantageous for your brand to jump on. Brands that participate in engaging trends show a level of authenticity and fun which makes others want to engage with your brand. Your brand gains awareness, visibility, and more followers when you post content that’s timely.
Creating a killer TikTok hashtag strategy
The best strategies take time, but these tips will help:
- Research
The first thing you or your TikTok Influencer agency should do is research which hashtags to use for your TikTok content. When researching, use the Discover tab to check what’s trending. Hashtags with high view counts are a high priority. Listicles can also give you information, as well as the TikTok hashtags tool, and other hashtag generators. - Ask the right questions
When you’re putting together your TikTok hashtag strategy, you want to ask the right questions, like who is your target audience? How do you want them to engage with your content? What types of interests do your target audience have? This helps in creating the right type of hashtags for your TikTok growth strategy. Keeping the end user in mind is important with hashtags, just like any other type of content. - Combine hashtags
You want your hashtags to be in a specific niche, but pairing them with hashtags that trend can help you get in front of those people you may miss because the main hashtag is too popular. This helps your content become discovered while gaining popularity at the same time. - Consider the number of hashtags
Best practices are about 3-5, so make them count. While you can use more hashtags, always remember that less is more and that you can be impactful without listing dozens of hashtags. - Create a branded hashtag
This will increase the visibility of your content, but you should only have one specific branded hashtag. You should also make it relevant to your business, content, or the campaigns you launch. Make sure it’s simple to spell, and it’s easy to understand. You should have different hashtags for different products and campaigns for effectiveness. - Create a challenge
People love TikTok challenges. This is also a great time to use a branded hashtag that people will continue using long after the challenge is over. Your brand will be associated with that hashtag, driving more people to find out about your brand. This also helps in getting partnerships with other brands and influencers.
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