TikTok and Instagram are two of today’s hottest and most widely -used social media platforms. If you’re looking forward to running influencer marketing campaigns you may be confused about whether it’s a wise decision to work with TikTok or Instagram influencers.
“Are TikTok influencers the right fit for our business?
Or should we work with Instagram influencers?”
To help you better understand the difference between TikTok and Instagram influencers and which platform is the right fit for you, we’ll be covering three key differences that we’re eager to share with you.
Let’s dive into these key differences straight away.
TikTok vs Instagram Influencers – The 3 Key Differences
You Should Know About
Following are the three key differences between TikTok and Instagram influencers:
- Difference #1 – Editing & Filtering Features Expertise
- Difference #2 – Difference in Content-Type
- Difference #3 – Expertise in Audio & Video
Difference #1 – Editing & Filtering Features Expertise
First, it’s important to note that TikTok influencers are not professional video producers or editors. On the other hand, if you closely watch the reels published on Instagram, you’ll note that they’re subject to heavy and professional editing. The usual understanding is that TikTok influencers are well-aware of the platform’s editing features. And since TikTok is easy-to-use, it’s no problem for creators to familiarize themselves with and become masters of the platform’s wide editing and filtering features.
However, that’s not the case with Instagram. While Instagram does have a few editing and filtering features, it’s not the same as TikTok. So, what Instagram creators do is edit videos on a professional video editing platform and add them as reels.
This means that if you are looking forward to working with a TikTok influencer, then it’s important to note they’re only comfortable with TikTok – they are definitely not masters of video editing. On the other hand, Instagram influencers are good, maybe even excellent, video creators and editors. They are familiar with video editing platforms and can help you with content production.
Difference #2 – Difference in Content-Type
If you closely compare TikTok videos vs. Instagram reels, then you’ll see a HUGE difference. While the video format is the same on both platforms, Instagram reels are more polished. That’s because Instagram creators use different video editing platforms due to the lack of editing and filtering features on Instagram.
But when you closely look at videos published on TikTok you’ll see homemade video-style content that’s been edited by the creators on TikTok itself. It’s most certainly not as polished as an Instagram reel.
Difference #3 – Expertise in Audio & Video
TikTok maintains its very own, super jam-packed audio library. From top hits to original tracks, TikTok’s audio library is HUGE. And the influencers (ROB – who would they be? TikTok influencers?) can tap into this library from the application itself.
On the other hand, Instagram influencers may not be well aware of the platform’s audio library. While they can integrate their own audio using professional video editing software, they may not know how to access and use audio from within the platform.
Conclusion
These are but three of what could be many differences that you’ll need to consider before deciding between TikTok and Instagram influencers, including the following:
- Your business model.
- Your industry.
- Your target audience
- And more!
So, before you start investing in influencer marketing, you should consult with a reliable influencer marketing agency like MoreInfluence to help build your game plan.
We’d love to have you join our roster.
Learn more about our process today.
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