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The Different Types of Influencers Brands Can Work With in 2022 & Beyond

Planning to run influencer marketing campaigns yet are not aware of the different types of social media influencers? Allow us to help you out.

How to Find Amazon Influencer Storefronts in 2022

If you’re trying to establish a rock-solid presence on Amazon, collaborating with Amazon influencers is one of the most effective ways. Recently, we witnessed Amazon launch its own Influencer Program, allowing influencers to launch their dedicated storefronts on the platform. Here’s an example:

Collaborating with these influencers is one of the best ways to increase your sales and grow your Amazon business. And while you may know all about the benefits of Amazon influencer marketing, the only problem is that most third-party sellers find themselves facing a hard time getting started.

The BIG question they find looming in front of them is:

“How to Find Amazon Influencer Storefronts in 2022?”

And if you are wondering the same, allow me to present the three best ways to find Amazon influencer storefronts in 2022.

3 Ways to Find Amazon Influencer Storefronts in 2022

And here you go:

Use the #FoundItOnAmazon Page
Use Hashtags
Use Dedicated Influencer Marketing Platforms

Use the #FoundItOnAmazon Page

Whether you sell home décor products or clothes, you can find Amazon influencers promoting different types of products from different brands on their dedicated storefronts.

And you can directly head over to these storefronts from the #FoundItOnAmazon page. Upon heading there you’ll be able to explore the different categories. And for each of these categories, you’ll find different influencers listed on these storefronts.

Here’s what the page looks like:

Now, let me select “Home Décor.”

Next, I’ll click on the first listing, and here’s what I came across:

Katie is promoting this beautiful white desk. Now, when you click on Katie’s name on the right-hand side, you’ll be able to visit her storefront.

Similarly, you can explore the #FoundItOnAmazon page and look for relevant influencers in your niche with whom you can collaborate .

Use Hashtags

Another way to find Amazon influencers is to look up hashtags like #amazoninfluencer, #founditonamazon, and #amazonambassador. These hashtags are used by Amazon influencers while they’re promoting Amazon storefronts on their social media channels.

We looked up the hashtag #founditonamazon on Instagram and here’s a post from Allie Hunter who has her own dedicated storefront on Amazon:

Use Dedicated Influencer Marketing Platforms

Another great way to find Amazon influencers is to use Amazon influencer marketing platforms like Grin, Klear, CreatorIQ, and many more. Using these platforms you can find and connect with popular Amazon influencers in your niche.

These platforms will help you tap into their wide database, allowing you to save a huge amount of time and money. At the same time, these platforms allow businesses to verify these influencers’ credibility and metrics such as engagement rates and reach.

Conclusion

Amazon influencer marketing is powerful. It’s a great way for Amazon third-party sellers to maximize their reach and put their Amazon business on hyper-growth mode.

So, if you have been struggling with your sales on Amazon and would like to tap into the power of Amazon influencer marketing, you can use one of the three above-mentioned tactics to find the right Amazon influencer fit. We do know that this process can be a little daunting, so if you’d like to leave it up to the experts, feel free to contact us and we can help you through the process!

The eCommerce industry is growing exponentially.

Data fetched from Statista indicates that 2021 global retail eCommerce sales stood at a staggering $4.9 trillion. And you’ll probably be shocked to learn that this number has been predicted to reach $7.3 trillion by the end of 2025.

While we’re witnessing an ever-increasing number of people purchasing products online, there’s just one big problem. In the past few years, especially during the Covid-19 pandemic, we saw more and more sellers launch their eCommerce stores – which has resulted in incredibly fierce competition.

More than 24 million eCommerce stores exist on the internet, with more and more being launched every single day. Since you’re reading this article, we’re assuming that you’ve already launched your store or are planning to do so. Whether you’re a third-party Amazon seller or have built your own eCommerce store from the ground up, chances are that you may be struggling with your sales, at least in the initial phases.

In today’s crowded market, if you want to break through the noise and put your eCommerce store on hyper-growth mode, we’d advise you to tap into the power of influencer iarketing.

Why?

Allow us to help you navigate through the realm of eCommerce influencer marketing.

Throughout this blog post, we’ll look at the four big reasons eComm businesses should use influencer marketing to maximize their reach and grow their business.

4 BIG Reasons eComm Businesses Should Incorporate
Influencer Marketing into their Overall Marketing Strategy

Following are the four points we’ll be shedding light on:

Helps Build Trust
Allows eCommerce Businesses to Tap into Influencers’ Years of Hard Work & Massive Fan Following
Helps Increase Brand Awareness & Expand Your Reach
Helps Increase Sales

Helps Build Trust

Trust is scarce these days.

And if you’ve recently launched your eCommerce store and don’t really have a rock-solid online presence, then your audience may find it difficult to trust you.

No matter how hard you try your target audience will face a tough time trusting you until they see someone, who’s not a part of your brand, endorsing your product(s).

That’s where influencer marketing comes in.

One of the reasons why eComm influencer marketing works is that when an influencer endorses your product(s), their followers know the influencer is independent of your brand.

And when your audience sees someone who isn’t a part of your brand recommending your product(s) to others, you’ll indirectly be positioning yourself as a trustworthy brand.

Whether you’re a third-party Amazon seller or have launched your own eCommerce store from the ground up, collaborating with the right influencers will help you gain the trust of your audience. But remember – it’s just the start of the relationship.

Building trust isn’t a one-day thing. Once you have established the relationship you need to focus on nurturing it by offering the highest-quality products and top-grade service to your customers – which will help you solidify your brand as trustworthy, credible, and authoritative.

Allows eCommerce Businesses to Tap into Influencers’ Years of
Hard Work & Massive Fan Following

While we live in a world where posts can go viral at any given point in time, influencers with thousands, if not millions, of followers have spent hours building their profile, growing their following, and connecting with their audience. Their followers/subscribers trust them – which is why they love interacting with them. And by collaborating with the right influencers, you’ll be tapping into years of their hard work and massive fan following.

But remember – if you want to achieve the best possible results, you need to work with influencers in your niche. If you sell tech gadgets, then there’s no point in collaborating with beauty influencers.

So it’s absolutely imperative that you collaborate with influencers who have the same followers as your target audience. Otherwise, you’ll face an extremely hard time achieving the desired results.

Helps Increase Brand Awareness & Expand Your Reach

When influencers endorse your brand’s products you’ll see an uptick in the number of people hopping onto your website or taking the desired action. And when they purchase your product(s) and are really satisfied with the experience, they’d love nothing more than to recommend your eCommerce store to their friends and family members.

At the same time, running strategic influencer marketing campaigns can help you go viral. By collaborating with the right influencers and building engaging posts you’ll increase the chances of reaching out to as many of your prospects and customers as possible. And if your posts go viral, BOOM – you’ll be on your way to massive growth – which is another one of the plus points of eComm influencer marketing.

Helps Increase Sales

Influencer marketing, when done right, will help you increase your sales like nothing you’d have ever seen before. For every single dollar you invest in influencer marketing, you can expect an average return of $6.85 in revenue. That’s INSANE!

But remember – while collaborating with the right influencers and building high-quality content is important, don’t think of it as the end. If you want to achieve ground-breaking results, you need to think of the big picture.

For instance, what if you are spending thousands of dollars on your influencer marketing campaigns yet your prospects are facing a hard time adding products to their cart? What if they have to wait five to ten seconds before they are fully able to load your website’s pages? Thus, it is critical that you have a mobile-friendly and fully-optimized eCommerce store that delivers a great user experience.

Conclusion

Influencer marketing is powerful, but only if you do it right. At MoreInfluence we have helped and are actively helping dozens of eComm businesses enjoy outstanding returns with our strategic influencer marketing approach.

And we would love nothing more than to help you out.

Don’t wait around!

Allow us to help you grow your eCommerce business today!