5 of the Most Popular YouTube Influencer Marketing Campaign Examples to Inspire Your Campaigns

Beauty vlogging - Influencers Marketing

Did you know that people spend over 23.7 hours, on average, each month watching YouTube videos via their smartphones? Data from a report indicates that it’s a platform with a staggering 2.5 billion monthly active users – which means it’s a perfect opportunity for brands to promote their products and services on YouTube.

But, by ‘promote’ we don’t mean running strategic YouTube ad campaigns. You can always go ahead and do that, but here what we mean is reaching out to and collaborating with popular YouTubers in your niche with an impressive engagement rate and subscriber count.

For quite some time now, brands have been running strategic influencer marketing campaigns on YouTube. And the ones that have done it right have enjoyed tremendous success, which we’d like to share here.

Throughout this blog post, we’ll look at five of the most popular YouTube influencer marketing campaigns one by one.

We spent hours conducting thorough research and reviewed countless YouTube influencer marketing campaigns manually. And here we are – ready to roll with our top five list.

We’re so excited to share it with you.

Let’s have a look.

The Top 5 YouTube Influencer Marketing
Campaign Examples to Inspire Your Journey

Here’s our top five list:

  • Subaru #MeetAnOwner Campaign
  • The Walking Dead Mobile Game Campaign
  • Moxy Hotels Do Not Disturb Campaign
  • Jeremy Jahns’ NordVPN Promotion
  • ExxonMobil’s Collaboration with Father-Son Channel “What’s Inside?”

Subaru #MeetAnOwner Campaign

In 2017, Subaru collaborated with Devin Graham, a popular YouTube influencer, and launched their #MeetAnOwner campaign. The video titled “Slip and Slide Off 500 Foot Cliff!!! In 4K!” stars Devin and his friends taking turns one-by-one on a slip and slide across different locations – which ultimately resulted in Devin and friends slipping and sliding over a 500-foot cliff.

The automobile industry is flooded with  companies talking about fuel economy and horsepower. But nobody’s talking about the emotional aspect of purchasing a car.

Throughout the video, you’ll see Devin and his friends slipping and sliding across different locations. And no matter how hard it is to reach these locations, they are driving the Subaru Impreza – which shows Subaru’s association with adventure and, at the same time, reliability.

In the description, you’ll see Devin thanking Subaru for helping him turn his dream project into a reality.

While Devin is promoting Subaru’s Impreza, he’s not directly doing it. Look how natural the campaign looks and feels.

This campaign was well-received with over 1,296,757 views and 21k likes, as of this writing.

The Walking Dead Mobile Game Campaign

Again – in 2017, to promote the launch of the Walking Dead Mobile game, Next games collaborated with all-star YouTube-cast, including Hannah Stocking, Anwar Jibawi, Rudy Mausco, Inanna Sarkis, and Lele Pons.

Throughout this video, you’ll see the cast dealing with a comedic outbreak in a comedic manner. As the cast is playing the game, they encounter zombies in real-life, which soon becomes a four-minute comedic skit.

Next Games gave the cast creative freedom, which ultimately contributed to the success of this campaign. In fact, this video even charms the people who haven’t watched Walking Dead before in their lives.

To date this video has garnered over 13,714,366 views and 233k likes on the Lele Pons channel, which in itself is BIG proof of how successful this campaign was.

Moxy Hotels Do Not Disturb Campaign

In collaboration with a popular YouTube influencer named “Taryn Southern,” Moxy Hotels launched their own YouTube channel named “Moxy Hotels” and launched the “Do Not Disturb” series.

This series features Taryn Souther interviewing different influencers inside a shipping container – which is designed to look like a Moxy Hotel room. And it was genuinely well-received – and was loved by people so much that Moxy Hotels decided to invest more into it.

While the sole purpose of the campaign is promoting Moxy Hotels, it’s important to note that people loved this series. In fact, they loved it so much that they didn’t mind binge-watching all of it.

Some of the videos have more than 500k+ views – which marks the success of the campaign.

Post this campaign, Moxy Hotels focused on their own YouTube channel, and to date, they have well over 3.79k subscribers.

Jeremy Jahns’ NordVPN Promotion

I personally love tuning in to Jeremy Jahns’ movie and TV series reviews. Sometimes he even reviews his favorite video games. But at the end of the day, he’s a hardcore movie fan and reviews almost every movie.

Although he’s a movie reviewer, his audience involves people who don’t??? head over to cinemas and who watch movies from the comfort of their couches on desktop or mobile. And NordVPN’s collaboration with Jeremy caters to the latter.

At the start of the video, you’ll see him promoting NordVPN and clearly explaining how it’ll help you protect your information over the internet. At the same time, he shows how it’s possible to change your virtual location within one click.

These days, people are already concerned about their privacy. And when you add this factor along with NordVPN’s already-existing popularity, you’ll see this campaign to be a success for the company.

ExxonMobil’s Collaboration with
Father-Son Channel “What’s Inside?”

What’s Inside is a popular YouTube channel with over 7.14M subscribers and an astonishing engagement rate where we see the host(s) cut open random things to know what’s inside.  ROB – should be “cut open” – – no hyphen

And in this video the father-son duo did precisely the same thing. To advertise the launch of their new motor oil, ExxonMobil collaborated with the father-son duo, who we see cutting a car engine in two, followed by mentioning how the motor oil can help protect the life of an engine. At the same time, they added more details about the product – which helped the viewers gain deeper insights into the product.

Till date, the video has garnered over 1,134,030 views with over 15k likes. Judging by this number, this campaign can be called a major success.

Conclusion

Influencer marketing is on the rise. And while Instagram is the leading?? influencer hub, YouTube is the second-most popular platform where brands are running strategic influencer marketing campaigns.

In the next few years, as the industry evolves, we’ll see brands pouring in more money. So,  before the space gets too crowded, we’d advise you to build a rock-solid foundation by tapping into the power of YouTube influencer marketing.

Twitch Influencer Marketing – Here’s What You Need to Know

Learn what Twitch influencer marketing is and the reasons why this strategy works as well as it does.

Twitch is home to 140 million unique visitors tuning in to their favorite video game live streaming sessions each month. At any given point in time, over 107,800 live Twitch broadcasts are taking place. This means your favorite video game is probably being broadcasted right now.

Twitch caters to a young audience. Here’s a complete age breakdown for your reference:

Age RangePercentage
18-199%
20-2941%
30-3929%
40-4915%
50+5%

Only 5% of the people on Twitch are 50+, whereas a majority fall under the age range 20-40 – which makes it a brilliant opportunity for business owners to promote their products and services by reaching out to and collaborating with influencers on Twitch.

But  what exactly is Twitch influencer marketing? That’s what we’ll be discussing throughout the blog post.

What is Twitch Influencer Marketing?

Twitch influencer marketing’s only difference from regular influencer marketing campaigns is that on Twitch the influencer promotions will be in the form of a live video – as you’ll find your Twitch influencers promoting your brand’s products or services on their broadcast.

These days, people are crazy about gaming. And while you may be wondering if you should tap into Twitch influencer marketing or not, especially if your product or service don’t belong to the gaming niche, we’d advise you to only go for it if your products or services are closely related to gaming.

For example, if you sell beauty products, then you should avoid running Twitch influencer marketing campaigns. But, if your products involve T-Shirts (related to movies or gaming) or gaming headsets, then Twitch influencer marketing can turn out to be a game-changer.

Following are the reasons why influencer marketing on Twitch is turning out to be extremely beneficial for businesses:

  • Exponential Growth Rate – Twitch’s growth rate is impressive. Back in 2016, Twitch was home to 645,000 daily concurrent viewers. Fast forward to 2021, the number stands at 2.5 million. That’s crazy.
  • Live Promotions – Unlike other platforms, Twitch influencer marketing is real-time. This means that when you collaborate with influencers, they will be adoring your products or services via live stream – rather than just adding a post or two across their social media handles. And when their audience sees them recommending your products or services live, your product will be the center of attention.
  • Deeper Connection – Twitch is a highly engaging platform – where gamers or people who love gaming tune in to their favorite content creators or broadcasters on a regular basis. Their followers see them live playing their favorite games every day. They are already connected to them on a deeper level – which means when these influencers promote your products or services it’ll seem like a personal recommendation to their followers.

Conclusion

Twitch, to everyone’s shock, has turned out to be one of the most popular social media platforms – one that people simply can’t get enough of. And, with the gaming world growing at an exponential pace, the consistent exponential growth of this platform is inevitable.

So, what are you waiting for?

Plan your Twitch influencer marketing campaigns today!

How Marketers Can Adapt to Big Tech Privacy Regulations

Influencer marketing and google cookies

Social Media Users Are Demanding Privacy – And Business Marketing Efforts May Need A New Direction

Before the age of social media, confidentiality breaches were limited to what was known as the rumor mill. Word of mouth could definitely spread information that you never intended to get out (and it could often happen quicker than you ever thought possible)! But now, with social media, smart phones, and online platforms a part of everyday life, privacy is a bigger concern than ever before. Since the advent of social media, and the subsequent explosion of new platforms, apps, and online marketing efforts, concerns of user privacy have been cropping up for many years, and rightly so. Many big-name companies are now making it a top priority to adjust privacy settings to protect user data and other confidential information so that it doesn’t get into the wrong hands – and without the consent of the user.

Even something as simple as “liking” a post on social media sends algorithms into overdrive, which then begin to formulate a plan based on your interests, hobbies, and personal preferences. Often clicking on a simple image, story, or even a cute picture of something innocent like a puppy gives the online space more information about yourself than you ever intended to share. And then the targeted ads begin.

It’s natural for individuals to be concerned with privacy, and now online platforms and technology giants are doing something about it.

Industry Leaders Are Meeting The Demand For Change

Highly visible tech companies are now leading the charge, and one of the most contentious introductions in recent months has been from everybody’s favorite tech darling, Apple. With the introduction of its latest iPhone update, iOS 14.5, users will now benefit from App Tracking Transparency. Although iPhone users always had the option to opt out of ad tracking to some degree, it has never before been this easy. Now, each company that wants to track user information will need to request permission through a popup window that is impossible for the user to ignore, giving the user complete control over their privacy settings.

Another online giant, Google, has plans to roll out a plan to protect user privacy but it has currently been delayed until 2023. Google has cited the delay as pertaining to their need to find an optimal solution to privacy problems while also minimizing impact to online advertisers.

Of course, platforms like Facebook, Instagram, and Twitter argue that changes like these will sink opportunities that small companies have to create ad campaigns that reach a wide social media audience. And there may not be a straightforward answer that pleases all parties involved.

Two Sides To Every Issue

As a business, you can very likely see both sides of the issue. You yourself have probably experienced unwanted ad targeting, but you also understand that it is an essential part of doing business. And on the other hand, you understand the need and the responsibility you have to protect the privacy of your customers. However, this conundrum often puts traditional marketing efforts under the microscope, and facilitates a new direction.

But the good news is that if your brand is trying to create awareness and online visibility with impactful marketing, you don’t need data from controversial 3rd party methods to give you the results and conversions you need. This is where the impact from a successful influencer marketing partnership can infuse new life into your brand, all without lifting the personal data of your target customers.

Influencer Marketing Is The Perfect Compromise

Influencer marketing is poised to give businesses the ROI they need from their advertising and marketing dollars amid privacy changes that are only going to become more widespread and restrictive as the years go by. By incorporating a solid influencer marketing strategy into your business plan, not only are you reaching customers ethically, you are also able to drill down deep into your outcomes with performance-based analytics, engagement rate statistics, and advanced conversion reporting.

Influencer marketing offers audience engagement with no intermediary, just engaging and creative content that links directly back to your website, building brand visibility intuitively. No shady business practices, just organic conversions that are directly funneled from your chosen influencer right to your brand, website, or sales page. When you align with an influencer within your market niche, your marketing reach is automatically extended to an audience that already has a built-in interest in your products or services.

In a world where businesses may turn to unethical practices to gain a competitive edge, a quality influencer marketing strategy will give your company maximum ROI, along with a reputation as a socially responsible company that values customer privacy.

What is Facebook Live Audio Rooms?

Podcast recording microphone - MoreInfluence

Visual and content-based platforms absolutely have their place in brand strategy, but they have also contributed to the short attention span of online followers, who are constantly scrolling to find the next pic to grab their attention. Without a deep and genuine connection, the picture is just . . . a nice picture. The followers may or may not engage further, and they may not even remember what the picture was trying to convey. As a brand, it is always a great strategy to align with influencers who have a diverse strategy of online interaction, which brings us to that elusive, invite-only app that took the world by storm just last year – Clubhouse.

In just over a year since Clubhouse first came on the scene, clones have been created left and right due to the great interaction possibilities that Clubhouse offers. People crave a sense of connection with like-minded individuals who share their interests and passions, and everyone wants in on the action. Most major industry players now either have, or are working on, their own Clubhouse rival app, including Twitter (Spaces), Reddit (Reddit Talk), LinkedIn, Slack, and Spotify (Greenroom). Now Facebook, the original social media star, has joined in on the action with its rollout of Live Audio Rooms.

With Facebook’s new offering, of course they are trying to make their app stand out from the pack with improved features, a user-friendly interface, and of course, more possibilities to facilitate engagement between high-profile business speakers, podcast creators, and influencers. Basically, the best content from a large business networking session with a more intimate feel.

The looming question remains:  What does this mean for businesses with limited marketing funds, trying to navigate their way through the competitive space of social media clones and competitors?

Where To Put That $$$ To Get The Best ROI

With the talent pool of influencers constantly growing, and platforms constantly evolving and adapting, it’s a constant challenge for businesses to know where to invest their limited marketing or advertising budget.

These live audio platforms are built to enhance the appeal of influencers by allowing them to bring their personality to life, share their thoughts, and expand their reach organically through meaningful interaction. If used correctly, these platforms have the ability to showcase the authenticity of influencers, and the brands they promote, for the world to see. The content on live audio apps is organic, never staged or rehearsed, and as a nonvisual medium, reliance on photos, images, or written content is not a factor. Dance moves, viral challenges, and that pose in front of a skyline at sunset won’t get you anywhere here – it is ALL about engaging, hearing, and listening. Ideas replace images; philosophy replaces photos.

Influencers are all in on this new platform style, sharing their most vulnerable selves with their followers, creating intimate connections that are poised to grow along with the popularity of these live audio apps. When businesses seek to align with an influencer on a deeper level, the possibilities that exist with live audio platforms are unlimited, global, and create deep, long-lasting customer loyalty.

Lessons Learned – And The Stakes Are Raised

Learning from Clubhouse’s missteps, the newbies are taking them on directly with new and improved features based on what hasn’t settled so well with Clubhouse members. Greater chat controls to avoid hateful speech or abusive behavior, recording of sessions, expanded room size, and live chat options that can be enabled by the hosts, are all now integrated in various capacities in the industry spinoffs.

And although Clubhouse was (and still is at the current time) invite-only, plans to open access to everyone with no exclusions is apparently set to roll out in Summer 2021. As Facebook, Spotify, and the others have learned, promoting exclusivity may have its benefits for the elite, but having an invite system “invites” more problems than it solves. Access to all is the way forward, as these platforms continue to grow, develop, and give businesses more genuine visibility than has ever been possible. No staged shots, no rehearsed videos, no visual distractions – just authenticity defined.

Performance Metrics to Optimize Social Media Campaigns

Social Media Influencer Analytics

How do you know your social media campaign worked?

When aligning your business strategy with an influencer, the benefits can be an immense boost to the success of your business, meaning an increase in sales and higher overall website traffic. But, just how do you know if your influencer marketing campaign was successful? And more importantly, how can you use data-driven metrics to both improve and adapt your campaign measures, and ensure you are receiving an optimal ROI?

There are three main Key Performance Indicators that drive the success of an influencer campaign:

Influencer Post Engagement

Measuring influencer engagement can be trickier than it sounds. It is not simply the number of followers that should be reviewed, nor is it the amount of likes on each post. Yes, these likes are important, and they certainly have their place in a marketing strategy and in building brand visibility, but there is more to the story. To a business, these likes can move into the territory of “vanity metrics” if there is no further engagement beyond clicking the “Like” button (or the love, hug, or laugh emoji!). Engagement rate can be gauged by a combination of likes, shares, retweets, reposts, and comments, but if the end result isn’t a high conversion rate, then a business needs to reevaluate its strategy.

And with Instagram and Facebook testing the waters of allowing users to hide likes, it is more important than ever to build a solid strategy that will move beyond likes – and into high conversion rates.

So, how then does a business that is focused on optimizing conversions measure success across platforms and various marketing channels?

Link Performance

Engagement rate crosses over into providing superior value when a link within a post is actually clicked by the social media user or follower. This drills down further into how well your post was received by your target audience, and the audience of your influencer. By simply embedding a customized clickable link into an influencer’s post, the metrics available to a business start to provide true measurable statistics that can offer significant insight into how a campaign is performing. When an embedded link is clicked by any user, advanced technology allows the link to be tracked and fully analyzed, answering questions in rapid-style format. Who clicked the link, when did they click the link, which page did they click the link from? These metrics are each important pieces of the conversion rate puzzle, and by studying them carefully, businesses can determine which influencer content outperformed expectations, and which posts failed to achieve successful results.

The overall goal with an embedded link is to drive traffic to your website or product page, ultimately resulting in measurable conversions. However, what those conversions should look like for each individual company depends entirely on the goals of each specific campaign.

And Finally, The Ultimate Goal of Conversions

Conversions are built around the concept of understanding buyer behavior, and the best way to do that is to track each stage of the customer journey. You can’t build a campaign around guesswork – you have to use true metrics and analytics that can then be applied to your customer base and intended target audience.

In a perfect world, a high percentage of website visitors would buy your products or services, sign up for your newsletter, register for your seminar, or perform the action that would deem the interaction a successful conversion. However, even though the art of successful conversions is far from perfect, with the right strategy, you’ll be well on your way to exceeding your expected ROI.

You may have heard the term “sales funnel”, and this is basically exactly what it sounds like. It allows marketing teams, or third parties that are managing online campaigns, to track buyer sales or their entire journey from the original source (the post or link that was clicked) all the way through the funnel to an ultimate conversion. The best online marketing companies are able to track exactly where the buyer’s journey ends with specific, measurable analytics. Did your potential customer get as far as the registration form, and then fail to submit it? Did they click on the link within a post, visit the site, and then immediately leave? If there is a pattern in buyer behavior, assuming that it is not an overall site glitch, these metrics will give your business the information needed to identify the point in the process that seems to be providing troublesome data.

Of course, there are different layers to business strategy, and a successful conversion rate will depend on what goal your company is trying to accomplish. Successful conversion rates will vary depending on the end goal, whether it is the purchase of a product, an email list sign up, a registration fee, or any combination of other deliverables. In any case, the important thing is to have a strategy in place to collect the data, metrics, and campaign analytics that will allow you to optimize your conversion rate to a level that works for your company. All of your goals must be taken into account when formulating a business plan to create the intended optimal campaign ROI by applying data metrics from each stage of the end-to-end customer journey. And that is a journey that will, in turn, optimize your journey as a successful business.

Will Businesses “Like” The Policy Of Hiding Likes?

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Back in 2019, Instagram began performing tests on a small subset of users to determine the experience of hiding likes on the platform, with the intention of possibly expanding the practice to Facebook. Although nothing significant has changed since the testing began two years ago, what would happen if this practice of hiding likes becomes prevalent on Instagram and Facebook? For personal users, who may just be using these platforms as a way to show off cute pictures of their kids, pets, or vacations, it may be helpful to them to have the option to remove likes. Not all users want that extra unspoken level of competition, such as, Why did my picture receive fewer likes than the post my best friend made a few days ago? But for businesses, Instagram and Facebook have become an essential tool for brand growth and customer interaction. What would the implications be to businesses if the option to remove or hide likes becomes more mainstream?

Do Likes Really Tell The Whole Story?

Just because there are thousands of likes on a given post, it doesn’t mean they are quality likes. Confusing, right? There are companies out there who have capitalized on the craze behind likes by offering likes for purchase. But some of these purchased likes may come from bots or fake accounts, offering no real tangible benefits, and in fact it may even backfire. And although this isn’t technically against legal terms, it can potentially cause the opposite effect of what you intend to do. How can this be? Well, even if a business or influencer account has only a few thousand followers, but many comments or other personalized activity each day, that is often viewed more favorably than if an account has hundreds of thousands of page likes, but only a fractional amount of daily engagement or interaction. So, although likes can be helpful if they are from truly engaged followers, they don’t always paint an accurate picture of success.

Quality Influencers And Social Media Partners Are More Than Just Likes

So, how do you know if an influencer you want to partner with has actual, measurable successful interaction with human followers, or if that influencer has purchased likes to attract lucrative business partnerships? Building a following through organic methods is challenging, and frustrating at times, but committing to providing quality content, engaging images, and on-brand marketing to boost visibility is worth it. And when deciding to partner with an influencer, you need to ensure you are aligning your brand with an ethical influencer with quality measurable statistics who will not only give you likes, but quality interaction and conversions as well.

Don’t Lose Sight Of The Importance Of Comments And Shares

Regardless of what happens with likes in 2021 and beyond, businesses who are trying to grow their brand need to remember that comments on posts are just as important, if not more so, than likes. Often users will mindlessly scroll through Instagram or Facebook, liking images or posts, but not truly absorbing the content of what the post is trying to accomplish. And that really doesn’t set any business up for a successful future. What does work is encouraging your followers, customers, and target audience to personally interact with your post by providing feedback, a thoughtful comment, or an answer to a question posed within your post. Give them an extra incentive to comment on a post by offering a special giveaway to followers who share your post, or run a contest to drum up attention. This is one of the best ways to get the right kind of attention, especially for small local businesses, rather than simply relying on likes. And by encouraging sharing of your posts, you will passively expand your reach among a diverse demographic of new potential customers or clients.

In The End, The Impact Remains To Be Seen

Overall, social media is designed to be a very personal experience. Giving users a choice of hiding likes won’t likely have a long-term impact on the use of social media as the high-visibility business tool it has become. However, it is highly unlikely that platforms such as Instagram and Facebook, built to foster personal and business interactions, would turn their back on their core audience by removing likes on all accounts. But in the meantime, it is always a good idea to focus on comments and shares to build a solid business strategy both now and into the future.

Leave Your Followers Wanting More With Engaging Instagram Content

In 2021, Instagram has 1.074 billion monthly users across the globe, according to eMarketer. And of these users, 71% are under 35, making this platform crucial in helping your business target that coveted young adult/Gen Z/Millennial demographic. What began as a simple way to share photos with friends has become an essential platform for businesses to expand their reach, create brand awareness, preview product launches, and much more. So, how exactly do you make your brand “Instagrammable”?

Visual Content Is The Real Instagram Star

Photos and video content are the main event on Instagram, and they should always be the star of the show. Your goal should be to weave an intriguing brand story with consistent posts of creative, personalized content, while striking the right balance between valuable content and filler.

When you’re creating a brand marketing strategy on Instagram, it’s always important to think about your overall long-term goals. What style and tone do you want to communicate to your followers? What color scheme do you want customers to associate with your brand? It helps to have a cohesive strategy in place to make for instantly recognizable posts through complementary color schemes, consistent filter use, and overall content tone, whether that is playful, tongue-in-cheek, or more serious.

Take a look at the photos below. What do you notice immediately?

Take a look at the photos below. What do you notice immediately?

The photos all have the same color scheme and overall tone, giving the brand consistency in style, tone, and visual appeal.

Filtering your photos with apps, such as VSCO, Canva, or FaceTune, is another essential strategy in creating brand visibility and awareness. The use of filters not only enhances image quality, but also allows you to control the images as you want your audience to experience them.

Check out the difference in the two photos below, posted by Jessica Hirsch of CheatDayEats. The before (left) and after (right) show how an Instagram filter can take a photo from drab to fab. Makes you want to eat at this restaurant, right?

Once your brand content is on point, you can further expand your social media reach with a well-executed influencer marketing strategy.

The Rise Of The Hashtag

Since it first began appearing on Twitter in 2007, the hashtag has become inextricably intertwined with social media content, and is a key ingredient in a successful Instagram post. The name of the game is creativity when it comes to hashtagging, and your goal as a company is to build an instantly recognizable, unique hashtag that will remain in the minds of your followers for the long-term.

Have fun with your Instagram hashtags! Use a play on words, tie a hashtag in with current events or pop culture trends – the sky is the limit. When your hashtags grab the attention of your followers, it will encourage them to share related content by using your hashtag, which is a great way to passively expand your brand awareness.

Personal Vibes For Days

Above all, make your content personal! Utilize both photos and videos in your posts, and even experiment with live streaming.

Use Instagram Stories to post behind-the-scenes content, whether that is your restaurant chefs making a pizza, your company participation in a local charity event, or even something fun like a video with the unofficial company pet. These types of posts are especially helpful for small businesses who are looking for a way to connect with their local audience.

Follow these Instagram strategies, and soon your business will be . . . #winning!

Boomopolis is now MoreInfluence!

We are excited to announce that Boomopolis is now MoreInfluence! We look forward to continuing the serve our customers under our new umbrella. Read the official press release below:

MoreInfluence, Inc. (a New York/New Jersey subsidiary of 35 year-old strategic marketing consultancy group RLA II, LLC) has completed a restructuring of LA based Boomopolis, an Influencer Marketing Agency. The new combined entity will operate under the MoreInfluence umbrella.

RLA II was founded by Raymond Levy, a former Madison Square Garden executive and member of the team that launched the MSG and USA Cable Networks. RLA’s focus was initially on sports media and sports sponsorship consulting and counted Major League Baseball, the NCAA’s, the Big East Conference, the NHL and several professional sports franchises as clients. Within five years, RLA II continued to evolve and expanded its focus to financial transactions, acquisitions, and operations of multi-media sports television, cable, sports marketing and “made for television programming”. This focus included initiating many new sponsorship offerings and quickly culminated in the creation, marketing and first of its kind Network Television exposure of the Celebrity Golf Association’s Celebrity Golf Championship, now known as The American Century Championship (the longest running network television Celebrity Golf Tournament on NBC Sports).  

After creating blockbuster sports television events, RLA II was instrumental in leading the effort to plan, build, market and open the $400M, 18,000 seat Prudential Center in downtown Newark. In tandem with that effort, RLA II was a part of the team that negotiated the acquisition and financing of the purchase of the New Jersey Nets, New Jersey Devils, the launch of the YES Network and securing the Naming Rights Sponsorship agreement with Prudential Insurance for the new Arena. In addition, RLA II developed the funding plans for the Arena and the Teams that played there leading up and through the construction and successful opening of the Arena in 2007 and was instrumental in developing the plan to create and launch the YES Network.

In 2008, after completing the Arena project and the YES Network Launch, RLA II immediately joined his partner, Loretta Volpe as the co-creator and co-founder of GMLV, LLC, a full service marketing agency with national clients including Barnes & Noble, Chubb Insurance, and music rights organization, ASCAP. GMLV has grown its business and now operates from offices in New Jersey, New York and Los Angeles. Levy continues to serve as a working Partner and Finance and Operations officer for GMLV.

Late last year, the RLA Founder decided to step back from his day-to-day role at RLA and brought in a new group of young executives to grow the company for the next 35 years. Their first effort in the furtherance of that goal was to build on RLA’s experience in crafting cutting edge marketing programs and offer clients marketing opportunities that are unique and still in their embryonic stages, a place RLA has succeeded in time and again over the last 35 years.

Robert Levy, with a heavy digital background honed by years of experience working at Fortune 100 technology companies recently accepted the position of President of MoreInfluence. Rob shared the vision for developing a new digital media platform and almost immediately found that opportunity in Boomopolis and Influencer Marketing. Calling Influencer Marketing, “the opportunity of my generation,” he likened its fast growth to the early stages of all new communication technologies including cable, digital, experiential, etc. “Influencer Marketing is a medium that utilizes all prior communication platforms to help clients achieve a low cost hyper efficient option to reach millions of people targeted to a specific set of demographics in an exceptionally cost effective environment,” said Levy. “Boomopolis caught our attention because of how instrumental it was in helping fuel the early growth of companies like TikTok, Pluto TV and Triller.” They’ve also worked with a wide range of other forward-thinking clients in categories such as food/beverage, entertainment, technology, retail, toys and numerous mobile apps.

Established in 2013, Boomopolis has been a trailblazer in the influencer marketing space – providing the first ever brand deals to many social megastars when they were just starting out. When few marketers were paying attention, they were one of the first companies to launch influencer campaigns on platforms like Snapchat, Vine and Tiktok. Boomopolis now works on all major social platforms, and through their network of influencers, they have access to over 500 million users in targeted demographics ranging from sports to beauty to family to technology.

Evan Aaronson, Boomopolis’ founder and Chief Executive noted “We believe that MoreInfluence’s  resources including its financial as well as its intellectual capital can turbo charge Boomopolis to the top of this emerging communication platform. We are excited to be part of this new team and look forward to the ride of a lifetime!”  

Aaronson first began his influencer marketing journey shortly after the acquisition of his previous company. It all started when his potential guesthouse tenant posted a video clip on the Vine app in his backyard, and it got thousands of likes within minutes. Aaronson was immediately sold, and within weeks, he dropped everything and landed his first paying client.

He has always gravitated toward capitalizing on trends before they hit the mainstream. Prior to Boomopolis, he was one of the early pioneers in mobile video chatting, online video content, reality TV (producer for The Bachelor, Monster Garage), rap music and music documentaries- earning one of the first platinum records for a DVD as a video producer (Warner Bros – Maybe Memories– The Used).

After attending UC Berkeley and graduating from NYU, he worked at a TV studio painting the names of producers and actors on the parking lot curbstones. This led to various assistant type positions for directors like Quentin Tarantino and Peter Bogdanovich and for shows like Married with Children, Who’s the Boss and Blossom. He soon started making corporate videos and editing actor reels for up and coming stars like Jane Lynch. For his directing debut, Aaronson’s independent feature, Nothing was one of the first mockumentaries to be distributed nationally and became one of the first long form vlogs (before the term existed). Not only did it earn him positive reviews from Roger Ebert and AOL, but it quickly became an underground favorite. In an effort to marry independent films with brands, he used his next 35mm feature, Baggage, to create Chicken Soup for the Soul home video.

As video was coming online, he was then hired to write, direct and star in a web series for one of the early dot coms (years before YouTube was created.) This inspired him to launch his own digital properties including WebShowCentral (an online video directory), Meals With Mentors (a mentor matching service), CreativeOutpost (a precursor to Etsy), and Go Massage, a wellness directory/ booking service (acquired in 2011) and a predecessor to apps like Soothe. It catered to celebrities like Miley Cyrus as well as Fortune 500 clients like Microsoft, Disney and Hilton. Through the platform, he revolutionized the rubdown by developing many breakthroughs like pay per lead and first come/first served appointment setting. Soon after its acquisition, he became the interim CEO at Face Experts/FixUp, a video chatting platform guiding users through their home repair issues.

Aaronson’s projects have been written up in Variety, Los Angeles Business Journal, Business Rockstars, the Chicago Tribune, Tastytrade and other publications. He has done public speaking and teaching engagements at UCLA, Digital Entertainment World, Digimarcon, Digital LA, Tavis Smiley Presents and other venues.

With his latest venture, Boomopolis, now becoming part of MoreInfluence, Aaronson couldn’t be more excited. “We’ve come a long way over the last 7 ½ years, and I can’t wait to see what this next chapter brings.”